Posts Tagged ‘maillot jaune’

Le Coq Sportif and the Leader’s jersey.

October 23, 2011

2012 marks the return of Le coq sportif to the roads of the Tour de France. Next summer to celebrate its 130th anniversary, the brand will be supplying all the leaders jerseys- the yellow jersey, green jersey, the polka dot jersey and white jersey.

More than just a partnership, it is also a choice of the heart, evidence that confirms the commitment of Le coq sportif to cycling yesterday, today and tomorrow.

The 2012 yellow jersey is a subtle blend of authenticity and modernity. It incorporates clean lines, fitted sleeves above the elbow, and a flat sewn collar that mirrors the jersey produced by Le coq sportif for the Tour in 1951. The positioning of the logo is directly inspired by the jersey of the Tour 1972, won for the fourth consecutive year by Eddy Merckx

Looking good guys, Bring on 2012!

Le Coq Sportif. La Returne.

June 16, 2011


Image: Presse photos.

Le Coq Sportif recently announced that they will in 2012 become the official supplier and sponsor of the Tour de France. Le Coq have a solid 40 year history with cycling and Le Tour so it is very much like a long lost brother returning home to his family.

It’ll be great to see the Coq adorning the maillot jaune again and I might also add at this point that the jerseys will be manufactured in, well, in France of course!

More info as it comes.

Le Coq Sportif and the Maillot Jaune.

September 24, 2010

The above shot of Eddy Merckx with his wave of trailing riders is incredible.

Le Coq Sportif.


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