Posts Tagged ‘le coq psortif’

L’Eroica! L’Eroica! L’Eroica!

October 25, 2011

Damn, for a minute there it had slipped my mind but this edit just reminded me of how much of an awesome time I had at this year’s L’Eroica… Look at my face at the top of the first climb, Never after slogging my guts out have I looked so happy! Must be the wine.

Thank you Le Coq Sportif! And while on the subject I must give shouts out to Mike, Marc and Billy for without them it would not have happened.x

Le Coq Sportif and the Leader’s jersey.

October 23, 2011

2012 marks the return of Le coq sportif to the roads of the Tour de France. Next summer to celebrate its 130th anniversary, the brand will be supplying all the leaders jerseys- the yellow jersey, green jersey, the polka dot jersey and white jersey.

More than just a partnership, it is also a choice of the heart, evidence that confirms the commitment of Le coq sportif to cycling yesterday, today and tomorrow.

The 2012 yellow jersey is a subtle blend of authenticity and modernity. It incorporates clean lines, fitted sleeves above the elbow, and a flat sewn collar that mirrors the jersey produced by Le coq sportif for the Tour in 1951. The positioning of the logo is directly inspired by the jersey of the Tour 1972, won for the fourth consecutive year by Eddy Merckx

Looking good guys, Bring on 2012!


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