* SPINWELL CYCLING CLUB *

Seems that if you’d never heard of Apple Computer (let alone, seen the ‘1984’ commercial, had a PowerBook 100, first-edition iPod, spent thousands on iTunes, etc.) but happened to walk into one of their stores, put your hands on any of their products and started using it, you’d know that they were both different and, in my opinion anyway, better.

Seems like a lot of people feel exactly the same way about Campagnolo and stuff they’ve been making for 70-plus years. Surely Campy is no Apple. They generally deliver late, are rarely consistent in their marketing between their home country and foreign outposts, have made a lot of products that didn’t come anywhere near their mark (Syncro shifting? SGR clipless pedals?) and seem generally inefficient in their business practices. Yet their design, packaging, history of innovation, crispness of marketing, passion for their chosen subject matter, connection to riders and unrivaled race wins definitely inspires the same kind of dedication.

This is a short excerpt from a nice little written piece called ‘A Crush on Campagnolo explained’. Read the rest here.

Via.