Le Coq Sportif. La Returne.

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Image: Presse photos.

Le Coq Sportif recently announced that they will in 2012 become the official supplier and sponsor of the Tour de France. Le Coq have a solid 40 year history with cycling and Le Tour so it is very much like a long lost brother returning home to his family.

It’ll be great to see the Coq adorning the maillot jaune again and I might also add at this point that the jerseys will be manufactured in, well, in France of course!

More info as it comes.

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2 Responses to “Le Coq Sportif. La Returne.”

  1. Carl Says:

    About time too. I’ve a couple of L’Etape kits made by the nasty Swoosh and they’re awful. What next, Rapha sponsoring TofB?

    • Spinwell Says:

      French jerseys – French race… perfect.

      Rapha sponsoring the ToB would be nice too wouldn’t it… although I think they’d be more concerned with winning the race than anything else!

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