Stunning Swift.

by

When cycling my 12 mile cycle path route to work on my BMX overtaken by mountain bike’s, racers and folding bikes, I dreamed of owning an old school Hutch pro racer cruiser with skinny wheels and hard set gearing. The opportunity never arose, but I did end up getting a Freeagent cruiser set-up with skinnys and good gearing it was a gorgeous fast, bike. But after trying a mix of old and new cruisers, every cruiser I rode felt wrong, the top tubes too short, the chainstays too long, the bikes felt stodgy, with thick unnecessarily clumpy dirt tyres, but worst of all, they were difficult to manual or slow.
So I designed the Swift and thanks to Mark Noble at Deluxe on help with tried and tested quality manufacturing, the frame became a reality.

The swift rides with modern BMX geometry. So your body retains the same agile body position, to the floor, to your bars, to your rear axle as a modern BMX. With the added benefits of larger faster sleeker wheels.

The Swift also comes with limited edition graphics designed by type design legend Seb Lester.
Seb’s type design can be found everywhere, Intel logo found inside your PC, the New YorkTimes, GQ magazine.
Sebs client list is a who’s who of dream clients, and he’s recent breakout into type illustration has instantly created waves. Each letter is custom drawn for the Swift graphics.

Sh*t looks tight. Wish I had room ( money ) for another bike and especially another bike that looks like this!

More info over at Emer Bicycles.
Shouts to Lee for the heads up.

About these ads

Tags: , , , , , , ,

2 Responses to “Stunning Swift.”

  1. shamim Says:

    Has this got anything to do with a guy called Johan who had a clothing line called “Emer” ??

    He rode BMX, and his clothes used to be sold in ideal and such places.

    It doesnt seem like he is connected, but its a big coincidence to see another B<X label with the same unusual name.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Follow

Get every new post delivered to your Inbox.

Join 70 other followers

%d bloggers like this: