When cycling my 12 mile cycle path route to work on my BMX overtaken by mountain bike’s, racers and folding bikes, I dreamed of owning an old school Hutch pro racer cruiser with skinny wheels and hard set gearing. The opportunity never arose, but I did end up getting a Freeagent cruiser set-up with skinnys and good gearing it was a gorgeous fast, bike. But after trying a mix of old and new cruisers, every cruiser I rode felt wrong, the top tubes too short, the chainstays too long, the bikes felt stodgy, with thick unnecessarily clumpy dirt tyres, but worst of all, they were difficult to manual or slow.
So I designed the Swift and thanks to Mark Noble at Deluxe on help with tried and tested quality manufacturing, the frame became a reality.
The swift rides with modern BMX geometry. So your body retains the same agile body position, to the floor, to your bars, to your rear axle as a modern BMX. With the added benefits of larger faster sleeker wheels.
The Swift also comes with limited edition graphics designed by type design legend Seb Lester.
Seb’s type design can be found everywhere, Intel logo found inside your PC, the New YorkTimes, GQ magazine.
Sebs client list is a who’s who of dream clients, and he’s recent breakout into type illustration has instantly created waves. Each letter is custom drawn for the Swift graphics.
Sh*t looks tight. Wish I had room ( money ) for another bike and especially another bike that looks like this!
More info over at Emer Bicycles.
Shouts to Lee for the heads up.