Music, a design studio in Manchester got BMX as their nominated sport and created posters by getting BMX riders to ride around in paint in a warehouse. Each bike used started off completely white.
“Music were one of the 30 agencies invited by Grafik to design a poster celebrating an Olympic sport for their exhibition that was part of London Design Festival,” explains Music’s Ali Johnson.
“We were asked to design a poster for BMX, which was a stroke of genius/fate because Manchester is the home of British Cycling and Team GB. We enlisted the help of 3 young members of Manchester BMX Club and their coach Sam Foakes (former World No.1 Flatland BMX Champion) who helped us ‘make the posters’. It’s them on the bikes in the film…not us…we’d have fallen off!
We then persuaded Olympic 2010 BMX hopeful (and Manchester based) Shanaze Reade to sign 100 of them. All proceeds going to the British Paralympic Fund and the charity Right To Play.”
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