Rapha, everyone’s favoutite british cycling team announce three new sponsors.
The Rapha Condor Professional Cycling Team, home to the current men’s national road race champion, today announced the signing of three new sponsorship deals that will bring some household names to their distinctive jersey. Sharp Electronics, Paul Smith Jeans and Malmaison Hotel Group will be supporting the team for the remainder of 2009.
The deals mark a watershed in cycling sponsorship and the sport, with a number of premier household brands entering a market that has traditionally been dominated by names from within the industry and lesser known brands. The support and interest from such cool brands is a real breakthrough.
Read more at Rapha condor.