Rapha news.

by

3771463995_75b910c7ef

Rapha, everyone’s favoutite british cycling team announce three new sponsors.

The Rapha Condor Professional Cycling Team, home to the current men’s national road race champion, today announced the signing of three new sponsorship deals that will bring some household names to their distinctive jersey. Sharp Electronics, Paul Smith Jeans and Malmaison Hotel Group will be supporting the team for the remainder of 2009.

The deals mark a watershed in cycling sponsorship and the sport, with a number of premier household brands entering a market that has traditionally been dominated by names from within the industry and lesser known brands. The support and interest from such cool brands is a real breakthrough.

Read more at Rapha condor.

About these ads

Tags: , , , , , ,

One Response to “Rapha news.”

  1. LS Says:

    Does this mean they can now afford to hold this event – http://www.nocturneseries.com/birmingham/ ?

    It’s due in 4 weeks but apparently it isn’t happening because they are short on sponsorship…

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Follow

Get every new post delivered to your Inbox.

Join 70 other followers

%d bloggers like this: